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The Road & Trail Crew gathered around a Jeep and a Toyota Supra in a garage at dusk
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Real People. Real Builds. Street To Trail.

Road & Trail Crew

The A&D Road & Trail Crew represents people who build, drive, explore, create, and contribute to automotive culture. We welcome street cars, trail rigs, trucks, builders, photographers, families, and enthusiasts who believe the community should be driven by craftsmanship, respect, adventure, and real participation.

This isn't a follower-count contest. It's a group of people helping keep automotive culture worth showing up for.

Who We're Looking For

Engagement, credibility, content quality, and real participation in the culture matter more than follower count.

Street-car and off-road enthusiasts
Builders, fabricators, mechanics & detailers
Jeep, truck, import, muscle & overlanding owners
Automotive photographers & videographers
Local event organizers & club leaders
Women and families active in automotive culture
How It Works

Three Tiers, One Crew

Everyone starts as a Road & Trail Member. Tiers move up based on consistency, content, and real contribution to the community — not automatically, and not overnight.

Road & Trail Member

Entry-level ambassador status — for active community members and emerging creators.

Benefits
  • A personal discount code to share
  • Commission on merch sales made with your code
  • Ambassador badge & digital media kit
  • Reposts and possible features on our channels
  • Early access to product announcements
What's Expected
  • A couple of A&D mentions or pieces of content a month
  • Your code or link shared where it makes sense
  • One usable photo or short video a month

Featured Ambassador

For members producing consistent content, engagement, or sales.

Benefits
  • Everything in Road & Trail Member
  • A better discount code and commission rate
  • Periodic complimentary product
  • Priority features and collab opportunities
  • Access to campaign briefs before they go public
What's Expected
  • 2–4 content pieces a month, including at least one original video
  • Reliable participation in agreed campaigns
  • Occasional feedback on products and community trends

Crew Partner

A selective tier for proven creators, organizers, builders, and community leaders.

Benefits
  • Everything in Featured Ambassador
  • A quarterly merchandise allowance
  • Collaborative products or limited collections when it makes sense
  • Featured podcast, build, or event coverage
  • Priority consideration for paid campaigns
What's Expected
  • Consistent monthly content and community activity
  • Professional communication and reliable execution
  • A track record of responsible conduct
Content, Your Way

Create in your own voice while reflecting what we're about. A few guardrails:

Encouraged

  • Builds, mods, and garage time
  • Responsible trail runs and real car meets
  • Road trips and overlanding
  • Honest product feedback
  • Family participation in the culture

Avoid

  • Scripted, corporate-sounding ad copy
  • Constant discount-code spam
  • Anything disconnected from car culture
  • Reposting other creators without permission
Conduct, Briefly

Crew members represent us publicly, so we ask for real judgment: no street takeovers, reckless driving on public roads, trail damage or trespassing, harassment, or unsafe behavior presented as something we endorse. Full standards are covered in the application, and we can suspend or remove anyone immediately over a serious safety or conduct issue.

Ready To Join?

Rep The Culture. Ride With Us.

Tell us about yourself, your rig, and what you can bring to the crew.

Apply To Join The Crew
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