The motorcycle industry just lost another maker – Eric Buell Racing. While the company stopped making bikes some time ago, there was hope Eric would find investors who would help salvage the company. Didn’t happen.
The entire factory, including racing parts and the machines that made them, will be auctioned off. Here’s how it will work:
  • The onsite public liquidation at the EBR factory will be a piecemeal sale of parts, tools and historical items. It starts June 7 and continues for two months online, according to Liquid Asset Partners spokesperson Marissa Winter.
  • The live public auction, starting at 10 a.m. June 8 at the EBR factory and online, includes production equipment, test equipment and “numerous additional lots,” including EBR intellectual property as well as production tooling at suppliers worldwide.
  • More than $15 million (retail) worth of excess motorcycle parts inventory will be liquidated through discounting via a standard parts ordering process.

We can only hope Eric finds another way back at some point sooner than later.