The motorcycle industry, at least in the US, appears to be in a slump. This despite increased sales by the likes of Ducati, BMW, and Triumph. Harley seems to be taking the brunt of the downturn. Although, some could say Polaris felt it, too, and used it as a reason to shut down its Victory line.
An article from The Motley Fool has some insight about the financial direction of Harley, which could apply to the industry overall. Here’s the opening paragraph to give some context:
“You have to give Harley-Davidson (NYSE:HOG) CEO Mike Levatich credit for admitting that he underestimated the extent of the slump the motorcycle industry was in.The miscue led to the big bike maker sticking by its shipment guidance for too long and dealers getting stuck with too many bikes on their lots.”
Read more here.