Brand loyalty is a funny thing in the motorcycle business. As owners, we are often prone to forgive our bike’s quirks and inconsistencies in favor of personal preference. For many, it’s how the bike makes us feel…and sometimes look…when we’re on it. If that means that it and the company that makes it lets us down once in awhile, well some of us might just say that goes with the territory.

For those who might be wondering how their motorcycle brand of choice stacks up against the rest of the pack, has helped with a Top 10 list that’s both well-researched and not without a few surprises. Read the article here and let us know what you think.